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This week we'll see how
we can use analytics

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to understand opinions
and intelligence.

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In the first lecture,
we'll see how

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we can use Tweets on Twitter to
understand sentiment and public

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perception.

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In the second
lecture, we'll discuss

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how IBM built a computer
that could beat the best

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human players at Jeopardy,
a popular game show.

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Through these examples, we'll
introduce the exciting area

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of text analytics, and
see how we can turn words

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into variables to be
used in our models.

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Let's get started.